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How to Make More Money with your Website
Example for Newbie Webmasters


That's right. As the title suggests, we are going to cut right to the chase and offer some direct insights into the subject that webmasters ask us about all the time.

We at Money per Minute are in the fortunate position to have an overview of the marketing efforts of many hundreds of webmasters. There are small webmasters and big webmasters that use our e-commerce services. And of course there are the many webmasters in between. Some webmasters earn as little as fifty cents a month while others earn anywhere from $500 to $50,000 per month. We will outline some basic methods in achieving a solid amount of income per month.

They are very powerful strategies and tips in how to get just about any website to start earning improved profits.


1. Design The Site With Income In Mind

It is easy to design a nice looking site. Graphical tools and services abound on the net and software is relatively cheap and easy to use. The key is to design the site according to the Three Golden Principles:

-The site's Preview Pages are THE MOST important part of the site.

-The site should be designed to make money from signups first and other schemes later.

-The site's content should be substantial to encourage repeat business.

 

Creating a good PREVIEW means adhering to the Silver Principles of site design:

-Look at your preview as if you were a visitor to your site. Would you join?

-Never plaster a preview with ads for other sites or click through banners

-A picture is worth a thousand words

-Set prices that are neither too low nor too high

2. Traffic Generating. Where is Everybody? And where is my $ ?

One can create the greatest preview and have the largest amount of content on a site but if nobody sees it, no one will ever fork over a dime to you.

SEARCH ENGINES

Most people start off their internet sessions at popular search engines or directories like Altavista, Lycos, Excite or Yahoo. Search engine traffic is generally a webmaster's most valuable traffic because people reaching your site from a search engine were specifically looking for a certain subject and would thus be more likely to join your site. Search engine traffic is generally the highest converting traffic a webmaster can find.

Visit each search engine and add your URLs. <----- click-----<

Pay special attention to the most popular engines/directories:

Altavista

Yahoo

Excite

Lycos

Hotbot

To make the best use of search engines and directories, Webmaster covered the following basic steps:

- searched the engines for all sites related to your website saved many of these pages.

-Studying the saved pages, developed 5 or 6 pages of his own, with good titles, keywords and META tags, based on the keywords and META tags from the saved pages.

- downloads any one of many submission shareware programs off the net, which allowed him to quickly submit his site to over 500 search engines. Alternatively, webmaster could have used a submission service like: http//www.submit-it.com

- So as not to get blacklisted by any search engine for 'spam-submitting', webmaster only submits one page per day. In 5 or 6 days, all of his pages are submitted to the various engines

- webmaster get stats counter installed on his site. Is a great resource for telling webmaster how many hits came from which engine for each page that he submitted to the various engines. Your host can usually recommend a good stats package, or you might even try www.hitbox.com or extreme tracking

Each week, webmaster creates 1 or 2 new pages each week, by doing a search and getting good keywords from other pages.

EXCHANGING LINKS

Link exchanging is another traffic generating tool to try after mastering search engines. Exchanging links is a very popular way to drive traffic to any site.

While very effective, link exchanging does require a lot of constant, manual work. But there are also links pages and search sites which will accept links without requiring you to link back to them. Webmaster was able to find such sites by searching for +link +exchange, or similar string, on most search engines.

POSTING TO NEWSGROUPS

Webmaster posts some simple messages to the groups on the usenet.(ex:Google newsgroups ). The posts are kept as simple as possible: a compelling subject line with a message that contains at most 10 lines along with the URL of your website.

Warning: 'spamming' off topic newsgroups with multiple messages can get a webmaster terminated by his or her ISP, hosting company and by us. If you do post to newsgroups, make sure you do it very responsibly and with restraint!

TOP LISTS

There are many top lists, top25, top50, top100 and so on, which all basically work the same way. You put a link to the list on your site and send some of your traffic to the list. The more hits you send to the list, the higher up your site's URL appears on that list.

For top lists, webmaster was able to find some that were fairly new and growing. He avoided the more established top lists since those ones already had many experienced webmasters who were sending tens of thousands of hits to the list, making it difficult for webamster to ever crack the top 20 position or higher.

Even though, top list traffic does not convert as easily to signups as does traffic from the engines or link exchanges, it is purely a numbers game - the more hits you get from any source, the more signups you are likely to get.

THUMBNAIL AND PICTURE POST SITES

There are many sites on the net that allow webmasters to post a few sample pictures and/or banners for their site.

Like top lists, picture post traffic does not convert as easily to signups but with so many hits, extra signups do occur, adding to overall income.

A quick search on the net will yield names of the most currently popular thumbnail and picture post sites.
Adult tgp.....

CLEVER TRICKS

Here are some unorthodox traffic generating tricks that Webmaster used to further turbo-charge his income.

The Free Site Teaser Trap

Since a lot of the internet is free and most people want something for nothing, a small free site version should attract a fairly large audience. Put together 20-30 of medium to best pictures or articles to create a mini free site, submit this site to the search engines as a completely separate site to his main pay site. People seeing the word "free" in the search engine listings were immediately drawn to visiting the site,add this free site to link sites to further draw traffic.

The key of course is that webmaster's mini free site was plastered with banners for his main pay site. Many people who liked what they saw in the free teaser later paid to join the larger pay version your website.

The AVS Teaser Trap

This is similar to the free site teaser. There are many Age Verification Service companies that each listed hundreds of mature access websites. Convert free teaser site into a mini AVS site and then signed up for all the AVS companies you could find. Mini site was then successfully listed with all the AVS sites. And just like the free site teaser, his AVS site was plastered with banners for his pay site. Thousands of AVS customers eventually were lead to the paying site.

Red Herring Password Maneuver

There are many 'underground' websites that give out stolen passwords so that people can get into pay-websites for free. All ethical webmasters should speak out against such sites. In the meantime though, webmater can turn the password site around to his advantage. Webmaster contributed a fake username and password to his own site by posting it to a password site. Several thousand 'cheap charlies' who frequent such password sites, picked up the username and password and went to webmaster's site, thinking they would get in for free. Of course, since the username and password were fake, the cheap charlies could not get into webmaster's site. However, webmaster's preview pages were so compelling that certain cheap charlies turned out not to be so cheap after all and actually forked over honest cash to join webmaster's site!

3.CREDIT CARD OR CHECK BILLING THE ULTIMATE MONEY GENERATING STRATEGY...

Do you really want to know the secret to earning money on the internet? Well, it can all be summed up in one magic word:

Rebilling.

The most valuable asset for any business is the repeat customer. Webmaster clearly understands this. After all the hard work he has put into site design and traffic generation, the last thing he wants is a one shot customer. After working so hard to get a customer, doesn't it make sense to do just a little bit more work to retain that customer?

Note that we emphasize customers who "allow themselves to be rebilled". It is very important not to mislead the customer and attempt to rebill him without his consent. The rebilling policy of any website must be clear, especially if it is a case of automatic monthly rebilling. Customers must be reminded that they will be rebilled and must be given clear links of where to go to cancel rebilling. Trying to 'sneak' rebilling onto the customer will have the opposite, and disastrous effect of causing chargebacks and associated fines, including termination of billing services.

The bottom line is that customer satisfaction coupled with clear and ethical business policies is a recipe for total success.

4. CONCLUSION

Of course, your experience may be very different depending on your type of site, current market conditions, and the laws of supply and demand. But the general principles outlined here are basic principles that, if not currently being applied, should greatly benefit most any site.

We will continue to expand this section, adding more useful links and examples to aid our webmasters in marketing and growing their traffic.






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