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How
to Make More Money with your Website
Example for Newbie Webmasters
That's right. As the title suggests, we are going to cut right
to the chase and offer some direct insights into the subject that
webmasters ask us about all the time.
We
at Money per Minute are in the fortunate position to have an overview
of the marketing efforts of many hundreds of webmasters. There
are small webmasters and big webmasters that use our e-commerce
services. And of course there are the many webmasters in between.
Some webmasters earn as little as fifty cents a month while others
earn anywhere from $500 to $50,000 per month. We will outline
some basic methods in achieving a solid amount of income per month.
They
are very powerful strategies and tips in how to get just about
any website to start earning improved profits.
1. Design The Site With Income In
Mind
It
is easy to design a nice looking site. Graphical tools and services
abound on the net and software is relatively cheap and easy to
use. The key is to design the site according to the Three Golden
Principles:
-The
site's Preview Pages are THE MOST important part of the site.
-The
site should be designed to make money from signups first and other
schemes later.
-The
site's content should be substantial to encourage repeat business.
Creating
a good PREVIEW means adhering to the Silver Principles of site
design:
-Look
at your preview as if you were a visitor to your site. Would you
join?
-Never
plaster a preview with ads for other sites or click through banners
-A
picture is worth a thousand words
-Set
prices that are neither too low nor too high
2.
Traffic Generating. Where is Everybody? And where is my $ ?
One
can create the greatest preview and have the largest amount of
content on a site but if nobody sees it, no one will ever fork
over a dime to you.
SEARCH
ENGINES
Most
people start off their internet sessions at popular search engines
or directories like Altavista, Lycos, Excite or Yahoo. Search
engine traffic is generally a webmaster's most valuable traffic
because people reaching your site from a search engine were specifically
looking for a certain subject and would thus be more likely to
join your site. Search engine traffic is generally the highest
converting traffic a webmaster can find.
Visit
each search engine and add your URLs. <----- click-----<
Pay
special attention to the most popular engines/directories:
Altavista
Yahoo
Excite
Lycos
Hotbot
To
make the best use of search engines and directories, Webmaster
covered the following basic steps:
-
searched the engines for all sites related to your website saved
many of these pages.
-Studying
the saved pages, developed 5 or 6 pages of his own, with good
titles, keywords and META tags, based on the keywords and META
tags from the saved pages.
-
downloads any one of many submission shareware programs off the
net, which allowed him to quickly submit his site to over 500
search engines. Alternatively, webmaster could have used a submission
service like: http//www.submit-it.com
-
So as not to get blacklisted by any search engine for 'spam-submitting',
webmaster only submits one page per day. In 5 or 6 days, all of
his pages are submitted to the various engines
-
webmaster get stats counter installed on his site. Is a great
resource for telling webmaster how many hits came from which engine
for each page that he submitted to the various engines. Your host
can usually recommend a good stats package, or you might even
try www.hitbox.com or extreme
tracking
Each
week, webmaster creates 1 or 2 new pages each week, by doing a
search and getting good keywords from other pages.
EXCHANGING
LINKS
Link
exchanging is another traffic generating tool to try after mastering
search engines. Exchanging links is a very popular way to drive
traffic to any site.
While
very effective, link exchanging does require a lot of constant,
manual work. But there are also links pages and search sites which
will accept links without requiring you to link back to them.
Webmaster was able to find such sites by searching for +link +exchange,
or similar string, on most search engines.
POSTING
TO NEWSGROUPS
Webmaster
posts some simple messages to the groups on the usenet.(ex:Google
newsgroups ). The posts are kept as simple as possible: a
compelling subject line with a message that contains at most 10
lines along with the URL of your website.
Warning:
'spamming' off topic newsgroups with multiple messages can get
a webmaster terminated by his or her ISP, hosting company and
by us. If you do post to newsgroups, make sure you do it very
responsibly and with restraint!
TOP
LISTS
There
are many top lists, top25, top50, top100 and so on, which all
basically work the same way. You put a link to the list on your
site and send some of your traffic to the list. The more hits
you send to the list, the higher up your site's URL appears on
that list.
For
top lists, webmaster was able to find some that were fairly new
and growing. He avoided the more established top lists since those
ones already had many experienced webmasters who were sending
tens of thousands of hits to the list, making it difficult for
webamster to ever crack the top 20 position or higher.
Even though, top list traffic does not convert as easily to signups
as does traffic from the engines or link exchanges, it is purely
a numbers game - the more hits you get from any source, the more
signups you are likely to get.
THUMBNAIL
AND PICTURE POST SITES
There
are many sites on the net that allow webmasters to post a few
sample pictures and/or banners for their site.
Like top lists, picture post traffic does not convert as easily
to signups but with so many hits, extra signups do occur, adding
to overall income.
A
quick search on the net will yield names of the most currently
popular thumbnail and picture post sites.
Adult tgp.....
CLEVER
TRICKS
Here
are some unorthodox traffic generating tricks that Webmaster used
to further turbo-charge his income.
The
Free Site Teaser Trap
Since
a lot of the internet is free and most people want something for
nothing, a small free site version should attract a fairly large
audience. Put together 20-30 of medium to best pictures or articles
to create a mini free site, submit this site to the search engines
as a completely separate site to his main pay site. People seeing
the word "free" in the search engine listings were immediately
drawn to visiting the site,add this free site to link sites to
further draw traffic.
The
key of course is that webmaster's mini free site was plastered
with banners for his main pay site. Many people who liked what
they saw in the free teaser later paid to join the larger pay
version your website.
The
AVS Teaser Trap
This
is similar to the free site teaser. There are many Age Verification
Service companies that each listed hundreds of mature access websites.
Convert free teaser site into a mini AVS site and then signed
up for all the AVS companies you could find. Mini site was then
successfully listed with all the AVS sites. And just like the
free site teaser, his AVS site was plastered with banners for
his pay site. Thousands of AVS customers eventually were lead
to the paying site.
Red
Herring Password Maneuver
There
are many 'underground' websites that give out stolen passwords
so that people can get into pay-websites for free. All ethical
webmasters should speak out against such sites. In the meantime
though, webmater can turn the password site around to his advantage.
Webmaster contributed a fake username and password to his own
site by posting it to a password site. Several thousand 'cheap
charlies' who frequent such password sites, picked up the username
and password and went to webmaster's site, thinking they would
get in for free. Of course, since the username and password were
fake, the cheap charlies could not get into webmaster's site.
However, webmaster's preview pages were so compelling that certain
cheap charlies turned out not to be so cheap after all and actually
forked over honest cash to join webmaster's site!
3.CREDIT
CARD OR CHECK BILLING THE ULTIMATE MONEY GENERATING STRATEGY...
Do
you really want to know the secret to earning money on the internet?
Well, it can all be summed up in one magic word:
Rebilling.
The
most valuable asset for any business is the repeat customer. Webmaster
clearly understands this. After all the hard work he has put into
site design and traffic generation, the last thing he wants is
a one shot customer. After working so hard to get a customer,
doesn't it make sense to do just a little bit more work to retain
that customer?
Note
that we emphasize customers who "allow themselves to be rebilled".
It is very important not to mislead the customer and attempt to
rebill him without his consent. The rebilling policy of any website
must be clear, especially if it is a case of automatic monthly
rebilling. Customers must be reminded that they will be rebilled
and must be given clear links of where to go to cancel rebilling.
Trying to 'sneak' rebilling onto the customer will have the opposite,
and disastrous effect of causing chargebacks and associated fines,
including termination of billing services.
The
bottom line is that customer satisfaction coupled with clear and
ethical business policies is a recipe for total success.
4.
CONCLUSION
Of course, your experience may be very different depending on
your type of site, current market conditions, and the laws of
supply and demand. But the general principles outlined here are
basic principles that, if not currently being applied, should
greatly benefit most any site.
We
will continue to expand this section, adding more useful links
and examples to aid our webmasters in marketing and growing their
traffic.
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